剛過去的3月份，蘋果公司在中國飽受爭議。4月伊始，蘋果公司就保修雙重標準向中國消費者致歉。2013年同等學力英語考生朋友一起來看看蘋果愚人節的道歉信吧。

　　Apple Inc Chief Executive Tim Cook apologized to Chinese consumers on Monday for confusion over its warranty policy following more than two weeks of criticism in the Chinese media of its after-sales service.

　　Apple is revising its warranties for the iPhone 4 and iPhone 4S and simplifying its explanation of warranties and ways for customers to provide feedback, Cook said in a letter on Apple's China website.

　　“We are aware that owing to insufficient external communication, some consider Apple's attitude to be arrogant, inattentive or indifferent to consumer feedback,” Cook said. “We express our sincere apologies for causing consumers any misgivings or misunderstanding”, he added.

　　The criticism of Apple began on March 15 with the broadcast of an annual show on China Central Television about consumer safety and rights. The show assailed Apple for its after-service, including not offering new iPhones with a one-year warranty in the case of major repairs.

　　Now Apple will replace iPhone 4 and 4S models purchased in China with new phones in the case of such repairs, along with a new one-year warranty, Cook said in his letter.

　　The company also will give refresher training to service providers to explain the new warranty policy, he said.

　　周一(4月1日)，蘋果公司CEO蒂姆-庫克為蘋果產品在中國的保修政策的混亂而正式向中國消費者道歉。蘋果的道歉是在中國媒體連續兩周以上報道曝光蘋果售后服務之后才姍姍來遲的。

　　庫克在蘋果中國官網上的致歉信中表示，蘋果將會“改進iPhone 4 和iPhone 4S 維修政策;在Apple 官方網站上提供簡潔清晰的維修和保修政策說明;確保消費者能夠便捷地聯系Apple 以反饋服務的相關問題”。

　　庫克在道歉中稱，“我們意識到，由于在此過程中對外溝通不足而導致外界認為Apple 態度傲慢，不在意或不重視消費者的反饋。對于由此給消費者帶來的任何顧慮或誤會，我們表示誠摯的歉意。”

　　對于蘋果公司的批評始于中央電視臺的315晚會，節目中曝光了蘋果公司售后服務的問題。消費者的iPhone手機在一年保修期內出現問題后，蘋果公司對問題手機進行重大維修后卻不延長一年保修期。

　　庫克在道歉信中還寫道，“iPhone 4 或iPhone 4S 已經過Apple 或Apple 授權服務提供商使用部分重新裝配套件維修，我們會視其為整機更換，并為維修后的iPhone 提供自維修之日起重新計算的1 年保修期。”

　　蘋果CEO還表示，“我們給中國的所有Apple 授權服務提供商下發了新的培訓材料，以確保每個為Apple 產品提供服務的相關人員不僅熟知我們的政策，也掌握 ”三包“ 規定及相關政策。”